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How do successful companies create products people cant put downWhy do some products capture widespread attention while others flop What makes us engage with certain products out of sheer habit Is there a pattern underlying how technologies hook usNir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. Hooked Hooked: How to Build Habit-Forming Products by and many other habit-forming products It is specially designed to help you build your own habit-forming Hooked: How to Build Habit-Forming Products - SlideShare Your products must address the itch Build variable rewards that scratch the users itch but leave them wanting more Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products Nir Eyal Hooked: How to Build Habit-Forming Products is a guide to building habit-forming technology Written for product managers designers marketers Hooked: How to Build Habit-Forming Products by Nir Eyal Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products" Nir has distilled years of research Hooked: How to Build Habit-Forming Products: Amazoncouk Hooked: How to Build Habit-Forming Products Hardcover steps process companies use to build next generation of products Read Hooked or the company Nir Eyal - Official Site NIR EYAL Wall Street Journal I'm the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design Book review: Hooked: How to Build Habit-Forming Products The easiest way to build the marketing into a product would be to focus on making the action as effortless as Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products: Nir Eyal Hooked: How to Build Habit-Forming Products and over one million other books are available for Amazon Kindle Learn more Enter your mobile number or email address Hooked: How to Build Habit-Forming Products by Nir Eyal The Hardcover of the Hooked: How to Build Habit-Forming Products by Nir Eyal at this book teaches innovators how to build products to help people do the things Nir Eyal Hooked: How to Build Habit-Forming Products Hooked: How to Build Habit-Forming Products Lyrics this book teaches innovators how to build products to help people do the things they already want to do but
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